About Tribe


TRIBE: Be a force of nature

TRIBE was inspired by a 1,000 mile run across Eastern Europe which TRIBE founders, Guy, Rob and Tom, ran to fight human trafficking. 250 runners joined them; the start of the TRIBE.

Learning the importance of high-quality natural nutrition first-hand and seeing the lack of companies addressing that need the cofounders quit their jobs and built TRIBE.

We are on a mission to lead a revolution in performance nutrition by trusting nature, and to inspire our TRIBE to achieve their infinite potential.

Our Products

TRIBE make amazing tasting better-for-you plant-based snacks with a focus on using 100% natural ingredients to support an active healthy lifestyle.


  • Vegan
  • Gluten Free
  • Plant-based protein
  • Vitamins + Minerals for energy metabolism


BUT most importantly they taste amazing.
The perfect snacks to keep you fuelled throughout the day, whether you need a mid-morning pick me up, pre-gym fuel or purely just want a tasty delicious treat, TRIBEs products will fill your need.


The TRIBE Freedom Foundation

TRIBE Freedom Foundation was inspired by Run for Love; an epic 1,000 mile journey, completed by co-founders Tom, Rob & Guy in 2013. Over 250 runners joined them along the road from Odessa to Dubrovnik to fight human trafficking and raise funds to set up the first UK home for trafficked children.

Since Run for Love, we have continued to work towards our mission, inspiring thousands of everyday athletes and adventurers to push their own limits to help increase awareness of modern slavery and end human trafficking. We empower communities to create an impact.

We have raised over £750,000 for the TRIBE freedom foundation since its launch and from every bar sold we donate 1p to the TRIBE freedom foundation in the fight to end modern slavery.