About HLTHPUNK

 

 

About us

We are a small family of delicious planet friendly, organic, plant based condiments, including the world’s first oat based vegan mayo, a special harissa, delicious Dijon mustard, Italian tomato double concentrate and the impossibly awesome UFO burger sauce to tantalise your taste buds and punk your health. All created at the kitchen table by brothers Richard and Laurence Lassallle and delivered in art-forward re-cyclable packaging.

 

Brand Story

Following a successful career as a designer, Richard rediscovered his first loves of art and food: it was a regular lunchtime at the family home in Provence and Richard was preparing a fresh harissa when his brother casually remarked: "HEY RICH, STICK IT IN A TUBE!"  A lightbulb moment. 

 

Growing up, Richard’s parents lived close to the earth. They were chefs, artists, farmers and potters who believed that a healthy diet = a healthy body. Could we merge the biodynamic farming principles of our upbringing with a seriously big dollop of flavour and attitude? Could we create a culture of awareness and empower people to make food choices that support and sustain the world we live in. Could we punk health? Hlthpunk was born!

 

Today we’ve embraced a wider family. Creatives and lateral thinkers from a multitude of disciplines. We are a plant-based, planet-friendly, super-delish bunch of flavour freaks.

Question everything and choose freely. 

#EatWhatUBelieve

 

Our Story

Just regular family lunch. Me preparing harissa in Provence when a brother, Dahlan, casually remarked: "HEY RICH, STICK IT IN A TUBE!" 

A lightbulb moment.

Could we merge Rudolf Steiner's biodynamic farming principles of our upbringing with a seriously big dollop of flavour and attitude?

Could we punk health?

And so Hlthpunk was born.

A plant-based, planet-friendly, super-delish range of condiments.

Today we’ve embraced a wider family to the table. Creatives and lateral thinkers from the worlds of art, design, farming, and innovation.

It’s an exciting time...

 

 

Our Mission

#eatwhatubelieve

Belief comes from within. From inside. Whatever you put inside should sit with that belief.

It's a philosophy that drives us and got us to question everything.

We're creating a movement and invite you to join under the hashtag. 

 

OUR COMMITMENT

2% of our profits are donated to support the Biodynamic Demeter movement, a regenerative style of agriculture one step beyond organic who’s principles are “To restore, maintain and enhance ecological harmony”.

RECYCLE

Our boxes and tubes are infinitely recyclable, but it only makes a significant impact if we all recycle so, please, please recycle.

CLEAN LABEL

Our culinary creations are fully certified organic, vegan, GMO free, gluten free, lactose free, soy free, with zero preservatives or additives of any kind.

NUTRITION

Food is nature’s medicine. We only include what taste great and whats good for you including the likes of acerola, ashwagandha, turmeric, maca, cayenne, reishi, cacao, licorice and spirulina are added throughout.

OATS

This planet-friendly, nutrient-rich plant is more than trendy, it’s highly sustainable; using far less water than any nut, they don’t fart (unlike cows), and they’re the base to our magical BIONNAISE™. You’re welcome.

ZERO REFINED SUGARS

When we need sweetness, we play with the ingredients that the queen mother gave us; fennel, licorice, oats, date syrup, or a dash of raw cane sugar.

 

 

OUR PRODUCTS

UFO IMPOSSIBLY AWESOME BURGER SAUCE ORGANIC - 1 TUBE (150G)

Organic Creamy Style Burger Sauce with Vegan Oat based Mayonnaise, Tomato and Mustard

We've taken the best of everything and combined it into this awesome secret sauce that will take you to impossible and beyond!

Made with a combination of our Bionnaise, Hot Dijon Mustard, Tomato paste and a dash of cayenne, this plant based secret sauce is chock full of deliciousness.

Dip the fries, slather the (vegan) burger, dollop on small bites and, pretty much everything.

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BIONNAISE PLANT BASED MAYO ORGANIC - 1 TUBE (135G)

Organic Oat Based Vegan Mayonnaise in a tube.

The world’s first oat based vegan mayo. We aren't in the habit of blowing our own trumpets but our vegan oat iteration is hands down, the best tasting, smoothest plant-based mayo on the planet.

Packs a tasty punch with the combination of a planet friendly creamy oat base, sunflower oil, turmeric, acerola, ashwagandha and a generous serving of pea protein.

You’ll be spreading our Bionnaise in places you never thought of!

 

MUSTARD LB'S OG DIJON ORGANIC - 1 TUBE (150 G)

Organic Hot Dijon Style Yellow Mustard

Based on the original hot Dijon recipe loved by Louis XI of France, who kept a pot with him at all times. It's the best, so go ahead and squeeze it like a king.

Four simple clean ingredients in a mustard that's as pure as it gets.

 

SMOKED HARISSA CHILLI PASTE ORGANIC - 1 TUBE (150 G)

Organic Smoked Harissa Chilli paste

A lovely hot smoky variation on our Entube's SOFI award winning Harissa Chilli paste.

Fully vegan and brimming with flavours of cayenne, cumin, oregano, turmeric and more.

 

PURE TOMATO DOUBLE CONCENTRATE ORGANIC - 1 TUBE (150G)

Organic Double Concentrate Tomato Paste

100% undiluted organic Italian sunshine in a tube, our tomato paste is as clean as it gets and brims with all that famous tomato goodness.

The ultimate pure tomato concentrate for all your tomato based recipes.

 

THOUGHTS OF A HLTHPUNK

Look to the chaos, unbridled by our obsession for order and control. There you will find ideas rejected, the misfits and the freaks, but it is also there that you will find sparkles of genius.

For us it’s more than just a sauce in a tube. We set out to create flavour-forward food that contributes to a much bigger picture. We aspire to create a culture of awareness and empower you to make food choices that support and sustain your sweet, sweet body and the world we live in.

Growing up, my parents lived close to the earth. They were artists, potters, chefs and farmers who believed that a healthy diet = a health body.

After a successful career as a designer in the film industry I rediscovered my first love of art and food. With some good friends we created a little company called Entube that became a darling in gourmet food circles, winning a much coveted SOFI award. Soon we found that the traditional condiment market was ripe for a punk revolution with a focus on the wellness of our society.

From the very ethos of my childhood, Hlthpunk was born.

Richard J Lassalle

‘Question everything, choose freely.’