About Highball


Our non-alcoholic cocktails celebrate the fine art of cocktail making, delivering wonderful authentic flavours without alcohol and with only half the calories.

We are husband and wife team, Red and Kate Johnson. We were seeking alcohol free alternatives to our favourite cocktails that were delicious, convenient and would be suitable for social occasions and drinking at home. Because we mix alcohol free cocktails for ourselves, we decided to develop a range of some of our favourites – and called them Highball Cocktails.

Highball Alcohol Free Cocktails are a delicious, healthy, zero percent alternative to some of the world’s greatest cocktails.

Using natural ingredients sourced from around the world, Highball Cocktails are hand-crafted in small batches in the UK.

With a focus on authenticity and flavour, our cocktails contain less than half the calories of their alcoholic equivalents and they are all lovingly made with natural ingredients including agave, botanicals, fresh juices and bitters (also suitable for gluten-free and vegan diets). We do not use artificial ingredients, sweeteners or preservatives.


We’re delighted that our customers approve of our no-compromise approach to taste. They return time after time and the reviews and personal emails we receive are testament to our ever increasing fan club.

As founders, we’re passionate about No&Low drinks. Red’s background is in drinks (his father is best-selling wine writer Hugh Johnson), while Kate’s background is over 20 years spent in brand development and marketing.

The no/low category continues to accelerate with an ever increasing number of people opting to moderate their alcohol consumption.





By offering alcohol-free cocktails that people already know and love, Highball Cocktails makes the choice easy and the flavour experience so good that customers confidently come back for more, without feeling that they are making a compromise. The beautiful and sophisticated branding is inspired by classic cocktail culture, with the Highball glass being the icon for stylish cocktails around the world, perfectly representing the brand.