About H!P


Our Story

Inspired by my great-great-great Grandfather, John Cadbury, H!P launched in early 2021, with the aim of reinventing chocolate by replacing dairy with plant-based creamy oat milk.

In the 19th century the Cadbury family revolutionised confectionery by making one of the first milk chocolate bars. Nearly 200 years later H!P is disrupting the chocolate market by replacing the use of animal products in chocolate with plant-based milk.

H!P chocolate was born out of a desire to eat good quality, creamy vegan chocolate. Hence, at H!P we use the best quality single-origin Colombian cacao and combine this with creamy gluten-free oat milk.


Getting Candid about Carbon.

At H!P, we have nothing to hide. We’re committed to our sustainable practices and we’re proud to be driving change within the chocolate industry. Over the years, cocoa farming has led to mass deforestation, with farmers often clearing tropical forests to plant new cocoa trees rather than reusing the same land. So, in a bid to create climate-friendly chocolate, the Colombian cocoa used in H!P bars is on the lowest end of the cocoa environmental impact spectrum.

With My Emissions, we calculated our overall carbon footprint, from cradle-to-grave, for our benefit as well as for yours. Working out the emissions produced at every step in the production process enables us to see how we compare to dairy chocolate brands, to clarify the areas where we could improve and to provide you, as conscious consumers, with the information you need to make more informed choices about the products you buy.

The final figure is given as the kilograms of CO2e (carbon dioxide equivalents) per kilogram of product (meaning the number of kilograms of carbon dioxide or the equivalent greenhouse gases that are emitted in order to produce a kilogram of chocolate).

My Emissions measured our carbon footprint against that of standard dairy chocolate. We discovered that, per kilogram, our chocolate has a carbon footprint over 50% lower than chocolate made with cow’s milk.

For context, choosing one H!P Chocolate bar instead of an equivalent dairy chocolate bar saves the same emissions as driving 1.35km in a standard car. There’s a reason why we worship at the altar of the Holy Oat.

Why Oat Milk?

We wanted to create something that offers a creamy texture that other alternative milk choices simply can't provide.

Oat milk outperforms other plant milks on sustainability, healthiness and importantly taste too.

Oat Milk contains no added sugars, whilst high in fibre, protein and vitamins like zinc, vitamin D, and magnesium.

It is allergen-free, soy-free, and gluten-free, therefore appealing to a broader range of consumers while being one of the most sustainable choice.

Slavery-Free Chocolate

Here at H!P we care as much about providing ethically-sourced chocolate as we do ensuring it is a delight for the taste buds! With this in mind, we source the cocoa that goes into making our delicious bars from a family-owned business in Bogota, Colombia who have grown cocoa for over 100 years. They harvest their own beans and work alongside other cocoa farmers to create long-term, sustainable relationships. This transparent approach from farm to bar guarantees that every link in the supply chain gains value.

Due to this collaborative mind set, our cocoa supplier has had the resources to invest in local community projects such as helping to build numerous schools. The positive effects of this can be felt throughout the whole community, as having improved learning conditions is vital to ensure children have access to the education they deserve.

Slavery and child exploitation is a problem which is mainly associated with West Africa and in particular, the Ivory Coast and Ghana where larger companies source their beans. Unfortunately this is an issue that takes years to extinguish, however with our careful consideration of each link in our supply chain you can enjoy our chocolate with a clear conscience.

We believe that chocolate can make the world a better place with fair relationships where everybody wins.