About Spruce

 

Spruce is an ethical homecare brand making revolutionary low-waste refillable products with a mission to end single-use plastic and toxic indoor air pollution.

Spruce’s range of cleaning products is made with non-toxic, ethically sourced ingredients and natural essential oils. Developed with the help of scientists to be highly effective against mess without the need for harsh chemicals. Totally free from harmful toxins and nasty single-use plastic.

The award-winning female-founded B Corp makes choosing the eco-friendly and ethical option hassle-free, even for those with the busiest lifestyles. The premise is simple: You get your refillable aluminium eternity bottles once and top up endlessly with plastic-free compostable cleaning refills and tap water. No water shipped, no single-use plastic waste, and no toxic chemicals.

Founder Mahira started Spruce to make cleaning a cleaner experience for everyone. It's not just about the feeling you get when you settle down in your freshly cleaned home. It's about your health and the health of the planet.

For decades, we've trusted cleaning brands to keep us safe. But here's the truth: regulations for what can – and can't – be added to these products haven't changed in decades. We're still using the same toxic chemicals our mothers used to use. Research shows that overexposure to these toxic chemicals in everyday household products - such as bleach, ammonia, pesticides, artificial fragrances and colourants - leads to significant chronic health problems

 

 

Not to mention the plastics we're constantly ingesting, and pumping into our oceans. It's affecting the environment and it's affecting our health.

And no one knows that more than Mahira. Infertility defined over 10 years of Mahira’s life. Everything revolved around treatment cycles and trying to get pregnant. She began reading and researching – and was alarmed at what she found out. EDCs (endocrine disrupting chemicals) and microplastics are everywhere. They're in our cleaners, our personal care products, our drinking water, our oceans, our soil. As early as 2012, WHO cautioned the world that EDCs are likely to cause cancer and infertility.

The link between the chemicals in cleaning products and health inspired Mahira to create a safe, environmentally conscious alternative. She founded Spruce to clean up the dirty cleaning industry with products that do no harm to your body, or the health of the planet. Now you don't have to choose between your wellbeing and a clean home.

Spruce range of cleaning products are 100% safe, non-toxic, made with ethically sourced, vegan ingredients and fragranced with organic essential oils for their natural antimicrobial and antiviral properties. Free from toxic chemicals such as bleach, ammonia, pesticides, VOCs and phthalates, so you can breathe clean.

468 million plastic spray bottles are thrown away in the UK every year. Spruce is changing that with every cleaning kit sold. Spruce cleaning refills come in home-compostable packaging which you can dispose alongside your food waste for zero plastic waste sent to landfill. And the refillable aluminium eternity bottles are built to last for endless refills.

 

 

Many refillable brands require customers to lug heavy bottles to and from the store to refill, or send back packaging in the post to be refilled. Which can provide a hassle for most people. With Spruce, customers can get plastic-free refills delivered through their letterbox and refill from the comfort of their own homes.

Spruce has won multiple awards including "Best Eco-friendly Cleaning Brand" in Marie Claire's Sustainability Awards and “Eco Lifestyle Winner” at the Beauty Shortlist Awards. With press coverage in over 100 major media titles and hundreds of glowing 5-star reviews. Currently stocked in the likes of Whole Foods, Planet Organic and Source Bulk Foods.

As a certified B Corp, Spruce uses their business as a force for good to promote high environmental, social and ethical standards. They are legally-bound to put people and the planet before profits

Eight million tonnes of plastic waste is dumped in the oceans every year, staying in our ecosystem for over five centuries. Spruce wants to leave the planet better than they found it by helping to regenerate the marginalised communities that are affected the most by climate change.

With every Spruce starter kit purchased, they work with Plastic Bank to remove ocean-bound plastics equal to twenty-five plastic bottles from high-poverty coastal regions.



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