About Just Wholefoods

Our Brand Story

Anne and James, a trail-blazing pair of eco-champions and veggies in the 80’s (before it was cool), found themselves struggling to find their family favourite treats without nasties- so they decided to do it themselves!

From the comfort of their Cotswolds Kitchen, they set about creating a delicious range – free from gelatine, artificial colours, flavours, and preservatives.

And so, our brand was born, with no nasties – Just Wholefoods.

This 35-year-old 'No Nasties' brand Just Wholefoods, comes back with fresh new look 2024. Across June they are offering save 20% promotion across their heritage Jellies, Custard, Vegeset ranges as well as their Organic Falafel & Baking Mixes.

Our Business News Story

The 35-year-old 'No Nasties' brand Just Wholefoods, comes back with fresh new look and leadership in 2024.

With a commitment to providing delicious, nutritious, and ethically sourced products that are free from all 14 allergens, gelatine, artificial colours, flavours and preservatives, the company recently launched fresh new product designs for their signature Jelly, Custard & Vegeset range.

Offering the same great taste with a brand-new look, Just Wholefoods boasts an impressive range of natural and organic products that include delicious jelly's, custard powder, baking kits and sweets.

Lovingly founded in the Cotswolds, England, Just Wholefoods is a British brand started by Anne and James, a trail-blazing pair of eco-champions and veggies in the 80’s who found themselves struggling to find their family favourite treats without the nasties.

From the comfort of their own home, they set out creating their delicious range of products.

The company has recently taken on a new Managing Director, Fliss Newland who herself is a passionate vegan with over eight years’ FMCG experience. In a market saturated with processed foods and artificial ingredients, Fliss’ experience and passion make her the ideal person to elevate Just Wholefoods to a whole new level.

If you're interested in stocking an organic, vegan brand that your customers will love, order today with 20% off.